COMPETITIVE ADVANTAGE
MO's multi-modality approach boosts user engagement and effectiveness.
MO’s app competitors offer a limited number of resources and behavioral change methods to support nicotine cessation. Users need a wide array of options to create a combination of modalities that suit their unique needs for overcoming nicotine addiction. MO™ offers a unique multi-modality approach to help users accomplish and maintain behavior change around nicotine in a way that suits their personal needs.
Modalities users can access and customize with MO™:
Motivational Coaching
Self-tracking
Personalized Feedback
Social Support
System of Rewards
Digital Distractions
Gamification
Medically Supported Nicotine Taper
STUDY FINDINGS
Increased engagement with MO™ improved smoking quit rates.
Study participants expressed high satisfaction with the app and found the behavioral change modalities motivational. The points system correlated with improved smoking cessation.
READ THE STUDY
PROVEN ENGAGEMENT
89-159
App interations over 35 days.
Proven success
49.41%
Smoking quit rate at 6 weeks.
BACKGROUND
MO™ is the data-driven solution our world needs.
Over 1.25 billion people worldwide are cigarette smokers, and a new generation of young people addicted to
nicotine is rising thanks to the early introduction and social acceptability of vaping and ecigarettes. Smoking is associated with major negative health outcomes, including heart disease, lung disease, and cancer, which create substantial financial and resource limitations for health providers, insurers, businesses, and individuals. Now is the time for an effective, convenient, user-friendly app solution that welcomes people who smoke to change their habits and reclaim their lives.
25% of cancer diagnosis
Lung cancer remains the leading cause of cancer death worldwide.
435K deaths yearly in USA
As the leading cause of premature death, smoking leads to 1 in 5 deaths yearly in the US.
"NICOTINE ADDICTION," NEAL L. BENOWITZ, M.D. NEW ENGLAND JOURNAL OF MEDICINE, JUNE 17, 2010.
$300B spent yearly in USA
Smoking-related illness generates enormous costs both directly and indirectly.
Looking for an effective solution for smoking cessation?
Sign up for updates on when MO™ will be available to offer to your employees, students, or members for nicotine addiction support.